Most will be impressively boring and bad. There'll be a few stand out ones promoting style, brand, image over substance, the car ads that say nothing of the car but show 50 miles of empty road, the feeling you get from being the Marlboro Man etc.

We gave everyone enough awareness of marketing to feel everyone has to do style over substance. The brand must have personality, the image must convey the right feelings. Ugh. Everyone is an internet marketer/huckster A/B tester now. Yeah, but what does the product do? Who cares? Just buy^Wlease it.

I truly miss the innocence of small business ads of yesteryear. Many of them were even honest. Now you just need to have the right image - Theranos, Goop. I loathe what we've all had to become, just to stand still.