Re:Heat Pumps Work Miracles
by zdragnar on Thursday February 28, 2019 @07:13PM
(#19276786)
I read through most of those earlier, and I'm not sure that you're being charitable in your interpretation of the conversation.
The "dark pattern" complaint is that actual realized savings (tax credits) are mixed with hypothetical savings (future cost of gasoline) and taken off of the sales price. Meanwhile, things like delivery fees, sales taxes and maintenance cost differences are not added back in.
It's one part standard marketing, one part underhanded marketing imho.
> And when marketers try to bring future savings into the present and get you thinking in terms of total cost of ownership,
That's because it is fundamentally inaccurate, and therefor counter-productive. I'm all for demonstrating TCO differences, but when you show a "price" of $26k and the actual price is over $40k with taxes and everything added back in, suddenly you get struck with a bit of cognative dissonance.
The "dark pattern" complaint is that actual realized savings (tax credits) are mixed with hypothetical savings (future cost of gasoline) and taken off of the sales price. Meanwhile, things like delivery fees, sales taxes and maintenance cost differences are not added back in.
It's one part standard marketing, one part underhanded marketing imho.
> And when marketers try to bring future savings into the present and get you thinking in terms of total cost of ownership,
That's because it is fundamentally inaccurate, and therefor counter-productive. I'm all for demonstrating TCO differences, but when you show a "price" of $26k and the actual price is over $40k with taxes and everything added back in, suddenly you get struck with a bit of cognative dissonance.