I think the point is that if you're advertising it, you're trying to either hide something or you only want to hire people who put those things higher on the list than everything else. Some people want to work in an atmosphere where playing foosball all day is cool. Some of us feel that shouldn't be a primary draw.

Yeah I mostly tend to agree... but I'm just being the devil's advocate. I mean, how do you communicate that you're different from a bank? If you genuinely are a cool company, how do you communicate that in a job ad (or other communication)? Probably doesn't need to be mentioned as a "perk" on the top of the list, but should likely be included somewhere towards the bottom of the advert...