We're only finding this stuff now because the problem has grown to the point where researchers are specifically asking "why the heck are we so much fatter now?" They are finding multiple answers.
It turns out that real viruses can hack your body and change your persistent settings, just like software viruses can get into your computer and install a botnet rootkit. Some of those settings aren't even accessible to users. (I know if I had a slider bar to change my own body's preference for fat percentage, I'd drag it to 20% and tap the lock icon.)
Learning about this stuff, I now look at fictional plot devices like the super soldier procedure from "Captain America" in a new way. The machine demethylated all the DNA in Steve's body, and the serum injection targeted some specific genes to be re-regulated. Rather than chopping up the genes as CRISPR/Cas9 would do, an epigenetic regulator nondestructively tuned them, and set up positive feedback loops to keep them tuned to the "maximize Nazi-punching" profile. That's still far beyond our current abilities, but it makes it all seem more plausible.