"If we're going to use ad blockers, at least let's admit to what we're doing and not claim a moral high ground."

What I don't understand is why they insist in fighting against people who hate excessive ads. Adblockers don't install themselves, users install them, which sends the message they're resistant to advertising, so why embarking in this endless war costing them even more money to show an ad to people who wouldn't buy the service or product anyway? If a company screws with my adblocker and manage to show me an ad for something I need at 100€, I swear all divinities in the Universe I'll go buy that thing elsewhere for €150 rather than them. Been there, done that.

I would rather go for a much nicer alternative: "You using an adblocker? Fine, you get the content anyway but your traffic get the least priority so that users seeing ads will get some precedence over you". To me that would be nicer to all users while giving some advantage to those without adblockers, and to the company as well since adblocking users would never be able to clog the network. Would it be so hard to implement?