Re:Firefox to Block All 3rd Party Trackers by Default
by Freak_NL on Friday February 22, 2019 @02:14PM
(#19228175)
And what is that data used for, if not targetted advertising?
The data is a means to an end: the ability to provide advertisers with a way to reach very specific groups of people, and a way for advertising platforms to track not just the same user, but a very detailed user profile.
Knowing what people's interests are is worth diddly-squat until you use that knowledge to push ads to them that are likely to resonate with them.
You know the answer to that. People can pay with their data, their interests. And if you put the question to people if they want a free web which sells their data or pay for every site then most people will choose the first.