Re:American Airlines Has Cameras in Their Screens Too
by Animats on Thursday February 21, 2019 @05:19PM
(#19221073)
Would you want to go to a movie theatre where audience engagement is recorded by a hidden, undisclosed camera?
Deployed since 2004 to look for camcorders.[1] Disney tried out technology for recording audience engagement in a theater in 2017. [2][3] "We instrumented a 400 seat movie theater using four infra-red (IR) cameras and four IR illuminators placed above the projection screen. The cameras were outfitted with IR bandpass filters to remove the spill of visible light that reflected off the movie screen. The video was recorded at 12 frames per second with a resolution of 2750×2200 pixels. The resolution of faces ranged from 15×25 (back rows) to 40×55 (front rows). We collected over 150 viewings of 9 mainstream movies released in 2015 and 2016". They show graphs for laughing and smiling over time for Inside Out. So it works. Coming soon to a theater near you, probably.
Cinemark installed intensive surveillance of the concession stand.[4] That's where the money is made. "The concessions people could look through every kids’ combo that was sold across a region and see whether they are actually attracting children or if they are trading down college-aged women who would’ve bought a larger size of all of those items if you didn’t have that meal option for them."
Deployed since 2004 to look for camcorders.[1] Disney tried out technology for recording audience engagement in a theater in 2017. [2][3] "We instrumented a 400 seat movie theater using four infra-red (IR) cameras and four IR illuminators placed above the projection screen. The cameras were outfitted with IR bandpass filters to remove the spill of visible light that reflected off the movie screen. The video was recorded at 12 frames per second with a resolution of 2750×2200 pixels. The resolution of faces ranged from 15×25 (back rows) to 40×55 (front rows). We collected over 150 viewings of 9 mainstream movies released in 2015 and 2016". They show graphs for laughing and smiling over time for Inside Out. So it works. Coming soon to a theater near you, probably.
Cinemark installed intensive surveillance of the concession stand.[4] That's where the money is made. "The concessions people could look through every kids’ combo that was sold across a region and see whether they are actually attracting children or if they are trading down college-aged women who would’ve bought a larger size of all of those items if you didn’t have that meal option for them."
[1] http://www.pirateeye.com/pirateeye/technology/
[2] https://web.archive.org/web/20171116222427/https://www.disne...
[3] https://s3-us-west-1.amazonaws.com/disneyresearch/wp-content...
[4] http://www.filmjournal.com/content/envysion-better-business-...