There’s been a lot of back and forth on this over recent years, but this is my understanding of what’s currently allowed. Could change tomorrow if Visa changes their mind.
https://www.ftc.gov/tips-advice/business-center/guidance/new...
My understanding is that the merchant agreement the vendor has with the credit card company prohibits that.
https://www.ftc.gov/tips-advice/business-center/guidance/new...
>Discounts to Customers A PCN cannot stop you from offering your customers a discount or another incentive for using a certain method of payment, as long as you offer it to all your customers and disclose the offer clearly and conspicuously. For example, you can offer your customers a discount or a coupon if they pay with cash or a debit card rather than a credit card.
Credit card companies do everything they can to block this.
https://www.ftc.gov/tips-advice/business-center/guidance/new...
>Discounts to Customers A PCN cannot stop you from offering your customers a discount or another incentive for using a certain method of payment, as long as you offer it to all your customers and disclose the offer clearly and conspicuously. For example, you can offer your customers a discount or a coupon if they pay with cash or a debit card rather than a credit card.
https://www.washingtonpost.com/business/economy/supreme-cour...
https://www.ftc.gov/tips-advice/business-center/guidance/new...
>Discounts to Customers A PCN cannot stop you from offering your customers a discount or another incentive for using a certain method of payment, as long as you offer it to all your customers and disclose the offer clearly and conspicuously. For example, you can offer your customers a discount or a coupon if they pay with cash or a debit card rather than a credit card.
Merchants are choosing not to give those customers discounts.
Even right now, I don’t think there’s is anything stopping vendors from offering everyone x% off by using debit cards.