Re:Pinterest Blocks Vaccination Searches in Move to Control ...
by pjc50 on Wednesday February 20, 2019 @09:58AM
(#19208277)
The recommendation engine plays a very big role.
Fundamentally the ad companies (FGA) have a problem - their entire value proposition is that the little space at the side of the page and before the content is very valuable and has an influence on people's thoughts and decisions.
So if they then try to claim that the content itself, or the list of recommended "watch next" videos on Youtube, isn't influential, it fails the sniff test.
(Apple are mostly clear on this front. Netflix know the "watch next" is critical to their success, but they don't let people fill it with unvetted garbage.)
Fundamentally the ad companies (FGA) have a problem - their entire value proposition is that the little space at the side of the page and before the content is very valuable and has an influence on people's thoughts and decisions.
So if they then try to claim that the content itself, or the list of recommended "watch next" videos on Youtube, isn't influential, it fails the sniff test.
(Apple are mostly clear on this front. Netflix know the "watch next" is critical to their success, but they don't let people fill it with unvetted garbage.)