News for hackers. Stuff that matters.

A comment on Ask HN: What SSL Cert Provider Do You Use?. Parent comment

Re:Ask HN: What SSL Cert Provider Do You Use? by haploid on Friday November 19, 2010 @12:12AM (#1920506)
It has nothing to do with browser support, although that has been an issue in the past. It has everything to do with Aunt Millie "feeling secure" when she sees the Verisign Secure Seal moreso than, say, the Godaddy Badge.

It's all about the conversion rate, basically.

[ Parent | on HN ]
Re:Ask HN: What SSL Cert Provider Do You Use? by krf on Friday November 19, 2010 @01:03AM (#1920578)
Can you back your assertion up with some evidence ?

"Seals" used to be quite popular some years ago (e.g. TrustE seal and the BBB Seal), but they seem to get less press these days, so I wonder how important they are for conversions.

Has Aunt Millie really heard of Verisign ? May actually have heard of GoDaddy though due to the advertising.

[ Parent | on HN ]
Re:Ask HN: What SSL Cert Provider Do You Use? by haploid on Friday November 19, 2010 @11:24AM (#1921789)
Not linkable evidence, no, although Verisign has their own collection of user stories claiming huge conversion increases in their marketing literature.

We have done A/B testing on Verisign seals vs no seals vs generic "Secure Site" seals we created. There is a statistically significant increase in conversions with the Verisign seal vs the other two options.

[ Parent | on HN ]