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Re:Startup Quote: Mark Pincus, co-founder, Zynga by raychancc on Thursday November 18, 2010 @09:43PM (#1920210)
Don’t lose sight of user delight.

- Mark Pincus (@markpinc)

http://startupquote.com/post/1614904607

Re:Startup Quote: Mark Pincus, co-founder, Zynga by JCThoughtscream on Thursday November 18, 2010 @10:27PM (#1920324)
By that, he means "sucker them into an endless compulsion loop and offer to heighten the reward for cash."