Museum of Failure

Re:Museum of Failure by triangleman on Monday February 18, 2019 @09:42AM (#19190858)

New Coke was a wildly successful strategy by Roberto Goizueta to 1) Reignite the public's love of Coca-Cola (taking it off the shelves for three months), while at the same time 2) Reformulating "Classic" Coca-Cola to use HFCS which tastes slightly different from the sugared version. It was such a ballsy and creative move, I can hardly believe it really happened.

Betamax was technically superior to VHS, and was at the center of a Supreme Court case that ruled home recording to be fair use. It lost out to VHS in the marketplace for various reasons, so it's a good case study of a business failure for sure, but not because the product was bad or ill-conceived.

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Re:Museum of Failure by benj111 on Monday February 18, 2019 @12:47PM (#19192508)

"Betamax was technically superior to VHS"

Surely that's the point of this museum. These aren't rubbish products, but they failed, and they failed for a reason, and we can learn something from that.

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Re:Museum of Failure by nkoren on Monday February 18, 2019 @12:20PM (#19192248)

I find business failures of technically superior products to be absolutely fascinating and well worth studying. The Amiga and BeOS are two of my all-time favourite failures.

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Re:Museum of Failure by curuinor on Monday February 18, 2019 @10:50AM (#19191493)

I have an attestation from the Goizueta family that they aren't that smart and they aren't that stupid (as the COO put it)

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