Actually it's because gender is a hot-button topic, and not just political. Some of us think that everyone pays too much attention to gender, and those who think they don't are generally male and don't have to think about it because everyone follows the "rules" so it all looks normal and no big deal. But it's ever-present, and I think it's quite reasonable to try to ungender things, particularly things that have no biological sex and are unnecessarily gendered in the first place. Gender is insidious and oppressive for almost everyone and I appreciate that the OP balks at it.