One needs to include in their calculation of winning and losing whether their private data means anything to them.

Uber, for example, sucks from your phone access to your camera, all of your contacts, your location at all times, your microphone at all times, and the ability to dial or text from the phone itself.

At the same time, all of the people in your contacts have their privacy productized as well, involuntarily and silently.

The ride isn't the product. The riders are.

You can order an Uber from Maps and don’t have that problem.

Only if your device has Uber installed on it AND you are logged into the Uber app. By then, they already have all your data, and that ride is fully linked with your other usage. And as a bonus, Google also now has those details added to youf dossier.

It's sad how easily people can be duped transparently.

If you don't have Uber installed, Maps doesn't even show you the option.

Ah my bad I just vaguely remembered having this option when I was in Vienna, I guess I must have had Uber installed at that time.