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A comment on Whitespace killed an enterprise app. Parent comment
When asked what they want, they present the ideas they believe will reduce pains or increase the pleasure of using the software.
It's up to you to 1. Determine if the idea reduces pain, increases pleasure or both. 2. Test whether the hypotheses are correct.
Rephrased: Users come up with untested ideas
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When asked what they want, they present the ideas they believe will reduce pains or increase the pleasure of using the software.
It's up to you to 1. Determine if the idea reduces pain, increases pleasure or both. 2. Test whether the hypotheses are correct.
Rephrased: Users come up with untested ideas