Look, we're playing an intricate meta game where the application must please the following people in this order:

- the boss of the boss of the representative of the customer company

- the boss of the representative of the customer company

- the representative of the customer company

- my line manager's boss

- my project manager's boss

- my line manager

- my project manager

- me and my team

- the user

Any of these people might of might not have been ever in contact with the elusive "user".