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Re:AR Will Spark the Next Big Tech Platform: Call It Mirrorw... by swalsh on Wednesday February 13, 2019 @08:58AM (#19153085)
Can I load a banner ad from McDonalds on a webpage from my phone if I'm in BK? I don't think legislation that might prevent that would be reasonable. Just because this is projected onto the real world doesn't make it different. They're both layers in digital space.

The only entity that has jurisdiction over that particular digital space is the app itself, so they get to make the rules.

Re:AR Will Spark the Next Big Tech Platform: Call It Mirrorw... by b_tterc_p on Wednesday February 13, 2019 @09:05AM (#19153144)
Not the same thing if the ad space is tied to geographic coordinates and services by a few major ad providers. Geographic ad placement could be huge. Especially “this is cheaper on amazon” ads.
Re:AR Will Spark the Next Big Tech Platform: Call It Mirrorw... by swalsh on Wednesday February 13, 2019 @01:58PM (#19155637)
What if google used location services to detect I was in a burger king, and showed me sponsored ads on the top of my search page on my phone, and McDonalds happened to be the highest bidder. I don't think the trigger for the ads change things.