http://www.truthaboutit.net/2010/11/wizards-claw-raptors-109...
That's a bit of a joke, but the real value automation will provide is not the translation of statistics into narrative, it is providing the right statistics. I can honestly say that your generated stories are better than most AP articles in that regard.
Have you looked at computing any advanced basketball statistics? Highlighting those and turning them into narrative could go a long way toward raising awareness about them in the general (sports) public.
That said, we'll be adding more unique stuff over time. We started doing a "Fan Satisfaction" chart: http://carolinaupdate.com/north-carolina-basketball/fan_sati... that attempts to objectively measure the subjective notion of "fan satisfaction".
But I wouldn't underestimate the potential for automated content to be even better than what the best journalists can produce. We are at the infant stage of automated content. We have a long way to go and it will only get better.