I would blame Google and Facebook for this though. G crafted the online marketing landscape to favor using their ads (since most brands use adwords the most), and Facebook's post model favors clickbait headlines so that users click them and continue to use FB.

Thankfully these news publications have figured out they can start charging a monthly fee, like it was before the internet, but I fear this will push out small players that don't get as many subscribers as the new york times.