I think we have to take a different stance. If you think a company is anathema for some position they take or product they offer, then stop supporting them. Boycott all Apple and/or Google products. Sell their stock out of your retirement holdings. Shed a light to others explaining why they should care and hope they do the same.

I also agree (as posted below) that a good place to start is the UN Declaration of Human Rights. We've collective agreed that this is a minimum line and should require all companies and countries to meet or exceed these requirements.