Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

Re:Launch HN: Aura Vision (YC W19) – Google Analytics for Ph... by yc-kraln on Monday February 11, 2019 @03:19PM (#19137883)

I joined a company with exactly this pitch in 2012. In 2016, I acquired a company with this pitch as part of a major international Telco. I have built a prototype of this technology and run a pilot with a major international conference venue.

The stores aren't interested in your aggregated data, and they wouldn't know how to use it even if they were. They're interested in insights which you can't have, because you don't know their business. You're not delivering enough value to make a business. Sorry.

[ Parent | on HN ]

Re:Launch HN: Aura Vision (YC W19) – Google Analytics for Ph... by anitil on Monday February 11, 2019 @08:08PM (#19140126)

I'd love to hear more about your reasoning. Obviously metrics and dashboards are shiny CTO-bait, but what would people be looking for in terms of business outcomes?

Like, could you do this on a consulting basis, where you run something like Aura Vision in store for a few tests, then come up with a business report?

[ Parent | on HN ]

Re:Launch HN: Aura Vision (YC W19) – Google Analytics for Ph... by ruyi on Monday February 11, 2019 @04:14PM (#19138419)

I found this idea really interesting and I completely agree with you that stores want insights / actionable data instead of aggregated metrics.

Maybe start by focusing on one specific field (grocery store? fashion?), or become the technology provider to enterprise clients?

[ Parent | on HN ]

Re:Launch HN: Aura Vision (YC W19) – Google Analytics for Ph... by michaelmarkell on Monday February 11, 2019 @10:16PM (#19140703)

What if you used the data collected in stores to serve better targets ads online, paid stores to incorporate your tech and made money through more traditional online ad revenue?

[ Parent | on HN ]

Re:Launch HN: Aura Vision (YC W19) – Google Analytics for Ph... by danr4 on Tuesday February 12, 2019 @05:09AM (#19142331)

That really makes sense.

[ Parent | on HN ]