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Re:The Raspberry Pi store is much cooler than an Apple Store by kingosticks on Monday February 11, 2019 @12:48PM (#19136383)
Yes, that is their tagline. Take a look at their strategy document[0] if you want to understand why the parent's interpretation is more accurate.

[0]: https://static.raspberrypi.org/files/about/RaspberryPiFounda...

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