I think the problem is that, in the U.S., recruiters have captured that market. Since they captured it, they also capture 20-40% + of the rate because of this "added value." And I say that with the maximum possible cynicism.

How do individuals compete against recruiters? Why would this marketing person take a few grand from me, when they can be a recruiter and take 20-40% + of my rate for doing nothing but the intro?