Millennials still recognise songs from music’s 1960s-90s golden age, study finds

Re:Millennials still recognise songs from music’s 1960s-90s ... by FigBug on Sunday February 10, 2019 @09:34PM (#19131637)

There is no more 'mainstream'. In an age where you could only get music on a few radio stations and what could fit in a physical record store, selection was a lot more limited.

In the 60s pretty much every teenager listened to rock. In the 70s disco came and you couldn't get away from it. 80s glam metal and rap started. All the youth watch MTV.

Now, you can listen to whatever you want to on YouTube, Spotify or Apple Music. There are tons of popular genres: edm, rap, hiphop, rock, pop, etc, etc. The reach of the biggest pop stars is much reduced. In the 60s everybody knew who the Monkeys were. I can't think of any modern manufactured band that has that name recognition. Last ones were probably NSync / Backstreet boys.

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Re:Millennials still recognise songs from music’s 1960s-90s ... by int_19h on Sunday February 10, 2019 @10:43PM (#19131892)

I would also add, the ability to spread things by word of mouth online is much better in the age of social networks etc. So even very obscure niches can get filled.

For example, so far as I can tell, these guys have gotten most of those likes from reshares of the video (I've seen it several times, from completely random people). Whereas if you did market research, I doubt that "Mongolian bluegrass folk" would rate highly, so finding a publisher might get tricky.

https://www.youtube.com/watch?v=jM8dCGIm6yc

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Re:Millennials still recognise songs from music’s 1960s-90s ... by baroffoos on Sunday February 10, 2019 @09:42PM (#19131666)

Ah, I guess that would explain very well why people recognize songs less. Simply because less people have heard any individual song.

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