Exactly! And I think the problem with an SEO guide to engineers in particular, is that it ends up being a list of technical things. Things that are easy to quantify and that are black or white. Those are marginal. Yet an engineer can increase the score in some tool from X to 1.257X so they’re happy.

It’s much harder to write a guide on how to engage and delight your audience, and how to get the attention of other sites and the authority and trust to get linked to.