That 24-core Socionext SoC wasn't custom built for Linaro, and in fact more vendors (Orange/Banana whatever) have announced boards based on it.
Such a shame it has A53 cores instead of beefier A72 or newer… I guess Socionext was specifically going for super low power
In short the production run is very small and that's why it's so expensive. ARM SBCs with custom SoCs cost around the same. Just take a look at linaro's ARM desktop [0] It's $1200 and doesn't even come with 8GB of RAM.
[0] https://www.96boards.org/product/developerbox/