Agree 100%. Ad blockers are akin to piracy which has been a natural force on the consumer side. Legalities aside, if you make consumers UX miserable enough they often work through it - and I support that.

My comment was mainly in the context of ads being discussed as some anti-consumer device. Where as I view them as a natural part of the payment ecosystem. Too many ads are akin to products being too expensive - and unsurprisingly shift consumers towards "piracy".

It's a natural battle.