If they mistakenly thought this would allow them to guarantee certain things to appear on some private citizen’s personal property, it sounds like a very foolish decision on their part. It might mean they have to shut down the free version of their content or something.

If they try to circumvent my ability to control what is shown on the screen that I own though, it will fail comically, as there will just be an arms race of new technology I can use to ensure my freedom to control what shows up on my screen, to such a degree they would bankrupt themselves trying to control what goes on my screen.. seems a stupid waste on their part, wishing to control someone’s private property like that.

Yes, and now they are freely choosing NOT to distribute the content for free, except to people without adblockers.