This is on the VPs and Zuckerberg really. I am actually surprised because credit cards companies would likely side with the card holder.. and Facebook had enough money in the bank where growth was their primary concern. It's not like they weren't going to turn on ads at some point, so the premature optimization here for money seems short sighted in hind sight. I remember when developing Facebook apps was all the rage and you could make some serious $$$. That in turn led to the data sharing scandals we see today. Both the game monetization and data sharing strategies will have probably hurt Facebook overall than if they just pursued an ads strategy... especially if Congress and the EU crack down.