It wouldn't be terrible if they charged per unit of data transferred _at a sane level_, we're just all aware that if they switched to this model (which exists in some places like South Africa) then they'd gouge us over prices... it'd also introduce an interesting social dynamic since sites that push megs of ads on you would literally be taking money from your pocket, instead of just wasting your time.

It'd actually be kind of neat if bloatware were discouraged this way, since currently there is no cost to bloatware as long as whatever it is remains within the acceptably performant range.