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A comment on Spotify’s Podcast Aggregation Play. Parent comment

Re:Spotify’s Podcast Aggregation Play by hombre_fatal on Thursday February 07, 2019 @02:55PM (#19107966)
Sure, but what works for large channels doesn't work for everyone and that was a component of my original comment.

For example, 90%+ of Youtube creators couldn't negotiate an ad deal like Leo Laporte because they are too small. Generalized ad services like Adsense/Youtube create income for the 90%, and personalization boosts that income allowing more people to produce more content.

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Re:Spotify’s Podcast Aggregation Play by icebraining on Thursday February 07, 2019 @03:32PM (#19108305)
Realistically, it doesn't work like that. Sure, a few early adopters will see a temporary boost, but once it generalizes, the prices will drop to where the non-personalized ads stand today, whereas those will fall to the floor. Advertisers will still pay more, but the new margin will go to the platforms that do the personalization, not to the masses of undifferentiated podcasters, who have no market power.
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Re:Spotify’s Podcast Aggregation Play by iamdave on Thursday February 07, 2019 @05:55PM (#19109507)
Has that been the case for your content, and would you say it's at all worth it for someone looking to start out?
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