No kidding. I used to fly with a bunch of close friends, but that was years ago. We were all a bunch of carebears, though, and I never got into PvP. In fact, we had our own corp, mainly because someone wardec'd the corp we were flying for, and one of my friends got ganked and got mad enough to make the jump.

But if you have the time, I do think it's quite rewarding. o/