With all of them I either had a customer service rep on the phone within minutes and a replacement shipped to me free of charge without argument, or was able to easily return/exchange an item well past any reasonable return period, in some cases without receipt. On products that were years to over a decade old. Heck, Prana is shipping me a new pair of pants when all I requested was a replacement button to sew on myself.

There are companies that provide good customer service and we should reward them with our business. But this service costs those companies money and your average consumer, I reckon, looks only at price.