Indeed. This is really bizarre behaviour. The full links are shown in non-clickble text beside the links. But the links actually point to shortened bit.ly links. What's the point of using shortened links here at all?

from the comments on the blog:

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Hey Matt,

Thanks, glad you find it useful. My reasoning for the bit.ly links is so that I can see what types of resources readers of the EY blog find interesting so that I can cater future posts and tutorials with that in mind. I know that google analytics does the same thing, but I myself do not have access to that and all I need to know is what links were clicked on not everything else.

I did not expect people to find the bit.ly links annoying. Is there something about them I am missing? I wouldn't have done it if I thought people would find it to be an annoyance.

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