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Re:Reddit is raising a huge round near a $3B valuation by ssnistfajen on Tuesday February 05, 2019 @02:50PM (#19089053)
If you take a look at https://pushshift.io/, comment/post activity has seen significant growth in 2018. Of course, this is a completely different metric from unique visitors. I mod a large-ish (top 20 by subscriber count) sub so I can see traffic stats for the sub. Our monthly unique visitor count barely grew over 2018 although that is not very representative of site activity as a whole either.

The team at Reddit has all the data. They will know how to leverage/present them in order to raise more money. Web ranking is not the only thing used in valuation.

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