It might be called 'victim of a crime'.

> The term 'deep fake' means an audiovisual record created or altered in a manner that the record would falsely appear to a reasonable observer to be an authentic record of the actual speech or conduct of an individual.

from yesterday's discussion of Malicious Deep Fake Prohibition Act of 2018

https://news.ycombinator.com/item?id=19076121

Hah, certainly an interesting interpretation of that law. But 'intent' matters as well, and tech corps can always point to A/B testing, usability testing etc to show what we already know: everyone wants to be healthier, handsomer and richer than they actually are. Social media enables this via a constant feedback loop of our human frailties.