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A comment on Reddit is raising a huge round near a $3B valuation. Parent comment

Re:Reddit is raising a huge round near a $3B valuation by smitty1110 on Tuesday February 05, 2019 @01:14PM (#19087937)
You can probably grab the IDFA or the ADID with an app directly, and having a stronger linkage between an online identity/cookie probably makes the data more valuable for advertising purposes.
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Re:Reddit is raising a huge round near a $3B valuation by fumar on Tuesday February 05, 2019 @04:09PM (#19089851)
100% device IDs are deterministic vs cookies. Advertiser platforms (like Reddit) need to tell a compelling audience story and that requires a strong user identity graph.
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