Re:Ask HN: Did offering a money-back guarantee help your bus...
by rsp1984 on Tuesday February 05, 2019 @12:03PM
(#19087171)
This is a great piece of advice. However I think it should be added that a strategy that works for snack products (sub $10 purchase) may not be successfully transferred to more expensive products.
It only works as long as the effort for a money-back is essentially not worth most customers' time. This is almost always the case for a sub $10 product, but the economics look different for e.g. a $100 product or a $1000 product.
It only works as long as the effort for a money-back is essentially not worth most customers' time. This is almost always the case for a sub $10 product, but the economics look different for e.g. a $100 product or a $1000 product.