I'm not talking about merging onto a freeway from an on-ramp. (I'm told the relevant law for on-ramp merging right-of-way varies by state, in the US.)
> The only time other vehicles should have to change their speed is in heavy traffic, when a gap might not exist.
Heavy traffic is the only time a zipper merge might be relevant in the first place, no? In light traffic, just get in the correct lane whenever you want. It doesn't affect anyone else no matter where you do it.
In fast heavy traffic (when drivers aren't leaving the requisite 4 seconds between cars), there's no reasonable gaps into which to merge. Signaling my intention doesn't change anyone else's behavior, and I don't have the guts to sneak my car into a 20' gap at 60mph. Even if I make it, if the driver in front taps the brakes even slightly, we're all going to have a real bad day.
This is a perfect example of how you can't just transplant one aspect of German driving, in isolation, to American highways. On the Autobahn, nobody's driving full speed for an extended length of time at only 1-1.5 car lengths behind the car in front of them. It's reasonable to say "just merge into the gap" because they leave a gap to merge into.
In the US, when you get to the end of the merge region, most people in the continuation lane will blast by at full speed, leaving no room to get over. I have to sit at the end of my lane, stopped, until I see a gap, and then floor it. That's worse for safety, fuel efficiency, wear and tear on my drivetrain, my own transportation time, and overall road throughput (everyone blocked behind me).
This is a "boil the oceans" type solution. All you have to do is convince everyone to do it.
Here, we can't even get people to stop blocking the box. The SPD is making short YouTube videos with "PRO TIPS" like "Bus lanes are for buses" [1] and "Don't stop in the street" [2]. The average driver is not at the point of thinking about higher level strategy like merge location yet.
[1]: https://www.youtube.com/watch?v=s_62iDA5Z-s [2]: https://www.youtube.com/watch?v=S3dUj6-Kx5k