The consumer is already bearing an unreasonable amount of cost to support advertising. The philosophy here needs to shift from "You kicked over my sandcastle, what can we do to make you not want to kick over my sandcastle again" to "Advertisers are a parasite and need to be contained in a separate sandbox and never let out"

The idea that advertisers are the only thing enabling a free web is bogus and needs to be dispelled, the costs of hosting a small amount of personal content are negligible and prior to the advertising era the occasional dude with cash would just altruistically host random niche websites on a subdomain.