The article is not accurate. The article is about this change[0], which is simply clarifying that DoubleClick isn't the only data source and linking to the new control panel where the opt-in/out settings UI is (there was no link before). The policy document change is an improvement, and isn't a change in privacy. If too don't like the new policy (up to you), then logically you didn't like the old policy either.

https://www.google.com/policies/privacy/archive/20160325-201...