Re:GreatFire is tracking Apple iOS applications for instance...
by masonic on Sunday February 03, 2019 @08:01PM
(#19073212)
Why do retail entities refer to the Super Bowl by pseudonyms (e.g "The Big Game") rather than its true name?
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Re:GreatFire is tracking Apple iOS applications for instance...
by peteretep on Sunday February 03, 2019 @09:46PM
(#19073587)
This is a good question, and there's some more information about it here: https://www.broadcastlawblog.com/2013/01/articles/advertiser...
In summary:
"If “Super Bowl” is used by an individual or business to describe the event and not used for commercial intent, then individuals and businesses can use the term. For example, a grocery store can say “Make sure to stock up on chips for the Super Bowl” but the store cannot say they are the “Official Super Bowl Chip Stop.”"
That said, you can just avoid infringing entirely by calling it The Big Game
Re:GreatFire is tracking Apple iOS applications for instance...
by masonic on Sunday February 03, 2019 @10:29PM
(#19073774)
Yes, I would think so as well, but every retail entity avoids saying "Super Bowl".
Maybe everyone is afraid to be first into the breach, like so many avoided using "Happy Birthday to You" for decades in fear of the bogus, broad copyright claim