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Re:Ask HN: Help me chose a name for my business by thetrumanshow on Monday November 15, 2010 @10:55AM (#1906643)
1 & 2) http://www.printingchoice.com/battle-of-the-business-cards/

3) Ideally, the name should describe what you do (or at least symbolize it), or be incredibly memorable.

It takes a while to come up with a good name. Spend the time necessary to pick the right one.

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