For an executive, spending money on a brand-name consultant certainly can have value in that he's able to hand off responsibility for failing to solve a problem to an entity whose brand is more or less impervious to failure. It's a win for everyone but the company putting up the money.
My favorite of all of these.
For an executive, spending money on a brand-name consultant certainly can have value in that he's able to hand off responsibility for failing to solve a problem to an entity whose brand is more or less impervious to failure. It's a win for everyone but the company putting up the money.