Businesses are judged by the income they produce because the reason businesses exist is to generate income. If people want to run a charity they would presumably register as a charity. There are interesting edge cases, but the No 1 company on the NASDAQ by market cap is not one of them.

"It's not how they run their business" is an interesting observation, but businesses ultimately don't get to choose the yardstick they are measured by. In the long term, that is income.