Re:Want to Stop Fake News? Pay for the Real Thing
by tivert on Friday February 01, 2019 @01:31PM
(#19056947)
> One solution is to accept paid contributions to articles by advertisers with actual expertise in the subject matter. For e.g. marketing or tech periodicals, this works quite well.
Advertorials are an even worse solution than ads.
Re:Want to Stop Fake News? Pay for the Real Thing
by presscast on Friday February 01, 2019 @03:01PM
(#19057897)
Agree. What I'm proposing here is something closer to "paid expert contributions", to an otherwise non-advertorial piece.
Obviously this needs to be properly disclosed, but the result is very different from an advertorial, i.e.: _actual_ expert commentary on a well-researched piece.
Re:Want to Stop Fake News? Pay for the Real Thing
by tivert on Friday February 01, 2019 @04:19PM
(#19058740)
> Obviously this needs to be properly disclosed, but the result is very different from an advertorial, i.e.: _actual_ expert commentary on a well-researched piece.
No. If an advertiser is paying to publish it, it's an advertorial, full stop. Why would they pay to produce and publish an actual quality article that doesn't push an agenda in some non-journalistic way? It's literally the job of advertisers to push an agenda.
I want to point out that advertising doesn't have to be intrusive. While this isn't appropriate for an independent journalistic institution like the NYT, the vast majority of for-profit publishers actually can continue with an ad-driven model without degrading their site's experience. One solution is to accept paid contributions to articles by advertisers with actual expertise in the subject matter. For e.g. marketing or tech periodicals, this works quite well.