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Re:Is OpenTable Worth it? by scottrafer on Monday November 15, 2010 @02:32AM (#1905571)
Ad Hoc is a real destination. Most places aren't owned by Keller. OPEN controls the segment a level or two down from that. It's a reasonably popular discovery mechanism for the $25 entree world. http://www.quantcast.com/opentable.com

Lots of people hit it first.

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