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Re:Is OpenTable Worth it? by tptacek on Sunday November 14, 2010 @08:12PM (#1904801)
Based on the 2004 Restaurant Industry Operations Report published by Deloitte & Touche LLP, average pre-tax profit margins range from 4-7% (4% for Full...

Literally in the article summary right there on the first result of the SERP [restaurant profit margin].

Re:Is OpenTable Worth it? by sp4rki on Sunday November 14, 2010 @08:24PM (#1904826)
I have many restauranteur friends in my country, and their profit ranges between 50% to 60%. I have trouble believing that in the USA their profit margins are so crappy. I bet there's a lot of stuff going on under the table (pun intended).
Re:Is OpenTable Worth it? by ig1 on Sunday November 14, 2010 @08:35PM (#1904861)
Gross or Net ? - 50% gross profit is common, I doubt you could find any developed country where 50% net profit was the norm for restaurants.
Re:Is OpenTable Worth it? by sp4rki on Sunday November 14, 2010 @11:03PM (#1905171)
Net. I didn't say this thinking the US should have similar percentages though. This is attributed to the fact that labor costs in my country is easily one third to one half as expensive as labor in the USA. Perhaps there is also less overhead in getting ingredients. I'd understand a 10% ~ 20% percentage net yearly profit, having most restaurants in the lower bracket of course, but 4% or 5% seems extremely low to me.
Re:Is OpenTable Worth it? by ig1 on Monday November 15, 2010 @08:34AM (#1906168)
It's not about labour/ingredient costs, but rather the competitiveness of the market. A healthy competitive market drives profit margin to the lowest sustainable point.

Supermarkets often have profit margins as low as 3-4%.

Re:Is OpenTable Worth it? by smackfu on Monday November 15, 2010 @10:32AM (#1906536)
The question is how many failing unprofitable restaurants are included in those stats. We all know the average new restaurant doesn't last long and hemorrhages money.
Re:Is OpenTable Worth it? by philtoronto on Sunday November 14, 2010 @09:35PM (#1905001)
I was ignorantly assuming they meant gross. You're right.