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A comment on An Inside Look at Drift's Content Marketing Strategy.

Re:An Inside Look at Drift's Content Marketing Strategy by lethargarian on Wednesday January 30, 2019 @01:31PM (#19037780)
If Drift is measuring success with 'customer love' I'm curious how or if they looks for lack of success to inform their decisions, especially since you also mention that sometimes evidence shows when to pivot.
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Re:An Inside Look at Drift's Content Marketing Strategy by michael2477 on Wednesday January 30, 2019 @01:56PM (#19038055)
That's a great question! I'll try to get David in here to answer that since we didn't cover it in the interview
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