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Re:Ending our Medium integration by PaulHoule on Wednesday January 30, 2019 @09:42AM (#19035354)
It's not just "morals", it is "brand equity."

If people believe in your brand, you have something. If they don't believe in your brand, you have nothing.

Re:Ending our Medium integration by smt88 on Wednesday January 30, 2019 @10:56AM (#19036087)
Price or features trump brand value most of the time. Just ask Spirit Airlines, Facebook, or Uber.
Re:Ending our Medium integration by dalore on Wednesday January 30, 2019 @01:08PM (#19037569)
I feel like those examples don't explain your point.

Uber is